The Woman Behind the Art

Portrait by Pukhraj S.

Portrait by Pukhraj S.

I’m Parmeet, and I’m passionate about everything related to design and art. Currently, I lead strategy and design thinking for one of the Big 5 Banks in downtown Toronto, run a digital business specializing in design and art services known as birdidraws, and instruct a number of creativity-based workshops.

I find strength in being an expert in specific subjects, so my background is extremely multidisciplinary. I studied biology, psychology and fine arts, continued to learn about user experience design post-undergraduate, and worked in lifestyle, fashion and corporate industries. That being said, I’m a lifelong learner! If you want to know more about me, you can read the description about the INFP personality type (or the type 9 enneagram) as that’s pretty much me, summed up.

I specialize in artistic commissions such as illustrations, calligraphy, bespoke lettering and murals. You’ll also find art prints, lettering guides and other design tools for sale in my shop.

Say hello, and let’s chat if you’re interested in collaborating or creating something amazing together!

Selected Clients

Rick’s Good Eats
YouTwoTV
The Saree Room
The New Delhi Company
Andrew McMeel Universal Publishing
Coatpent